I had heard so much about San Francisco's $4.00 toast that I had to find out what the big deal was all about. I looked it up online first and found some critics stating that a toast restaurant was a crazy idea but to me it sounded perfect. I came across the website for the mill which says "We baked some bread and brewed some coffee for you." That's basically a perfect welcome from a close friend. So I decided to take Atlas and check them out. I love coffee and Atlas loves toast, perfect combo.